Privacy Policy

Effective Date: March 26, 2026

The Russel Moore Company, a Texas licensed real estate brokerage (TREC Lic. No. 375272-B), doing business as Arena District ("we," "us," or "our"), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, and safeguard information when you call our business phone number, visit our website, or receive communications from us.

Information We Collect

When you contact us by phone, text message, or through our website, we may collect:

• Contact information: name, phone number, and email address
• Inquiry details: information about the commercial lots or properties you are interested in
• Call records: date, time, and duration of phone calls to our business number, and call recordings made under Texas Penal Code §16.02
• Website form submissions: information you voluntarily provide through our contact forms
• Website usage data: standard log data (IP address, browser type, pages visited) collected automatically when you visit our website

How We Use Your Information

We use the information we collect to:

• Send you property information packets you have requested
• Follow up on your inquiries about commercial lots
• Schedule site visits and appointments
• Send relevant property updates and development news
• Maintain compliance records required under Texas Real Estate Commission rules and applicable consumer-protection law
• Improve our services and customer experience

Text Messaging

If you opt in by phone, website form, or by texting START, we may send you SMS messages containing property information, follow-up communications, and appointment reminders from 956-917-LAND. Message frequency varies, typically 1–4 messages per inquiry over a 14-day period. Message and data rates may apply.

We do not sell or share your mobile phone number, text-messaging opt-in, or consent records with third parties or affiliates for their marketing purposes. Mobile information is used solely to deliver the messages you have opted in to receive and to operate this program.

How to Opt Out

You can stop receiving text messages at any time by:

• Replying STOP to any text message from us
• Calling us at 956-917-LAND
• Emailing us at info@arenadistricttx.com

Opt-out requests are processed immediately and the contact is removed from all future messaging.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Contact information, call recordings, and consent records are maintained in our CRM and call-recording systems for compliance purposes. You may request deletion of your information by contacting us, subject to our obligation to retain certain records for legal and regulatory compliance.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. No method of electronic transmission or storage is fully secure, however, and we cannot guarantee absolute security.

Third-Party Services

We use trusted third-party service providers to help operate our business, including telecommunications providers, AI voice-assistant providers, customer relationship management systems, and website hosting providers. These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Children's Privacy

This program is intended for use by adults 18 years of age or older. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.

Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us:

• Phone: 956-917-LAND
• Email: info@arenadistricttx.com
• Address: The Russel Moore Company, d/b/a Arena District, Hidalgo, TX 78557